Our History

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1946 First Day
Frank and Ivor
1957 Paddington

1946

Frank Dale establishes the company in July 1946 in post-war London, trading in Rolls-Royce and Bentley motor cars.

1959 Frank Dale
1965 Chelsea Sloane Square
Offices and a showroom in Paddington
Mr Dale’s youngest stepson Ivor Gordon joins the business in 1959
Harrow Road

1957–1965

The company becomes established with offices and a showroom in Paddington. Mr Dale’s youngest stepson Ivor Gordon joins the business in 1959.

New premises in Holbein Place, just off Sloane Square in Chelsea
Cherry Dale
1970 Chelsea

1966–1972

The company moves to a new premises in Holbein Place, just off Sloane Square in Chelsea. Mr Dale’s eldest stepson John Gordon joins the business in 1965.

1973 Frank Dale
Frank Dale Farm Lane 1974
1973 Farm Lane Fulham
1984 Farm Lane
Frank Dale Fulham
1974 Ivor
1980 Farm Lane Fulham
1980 showroom
1983 Frank Dale team

1972–1985

The company moves to a much larger premises in Farm Lane Fulham, encompassing showroom, workshops and trimming facilities. James Crickmay joins the business in 1980.

1987 Hammersmith
1986 Frank Dale
Young Giles and Emma
Mr Dale and his daughter in law at the 1987 Brighton Concours
1988 Frank Dale showroom
1988 Frank Dale team
1988 Hammersmith
1993 Hammersmith
1992 Frank Dale showroom

1985–1999

The company moves to King Street in Hammersmith to again larger premises. The companies founder passes away and John Gordon retires in 1995.

2012 Goodwood Revival
2016 Brentford
2010 Giles and Greg in Brentford
2011 Brentford showroom
BDC Rally 2012
2016 Greg and Emma
2015 Memorial
2012 Brentford workshop

2000–2020

The company moves further west to Harlequin Avenue in Brentford. Giles Crickmay and Greg West join the company in 2006. Emma Crickmay joins the company in 2015. James Crickmay passes away in 2015 and Ivor Gordon passes away in 2016.

Frank Dale at Pebble Beach 2019
2019 Pebble Beach
The Crickmays - Giles and Emma
2024 Frank Dale workshop
2017 Essen - Giles, Emma and Greg

2020–Present Day

The company moves out of London for the first time, with large premises in Sandhurst in Surrey where we are currently situated.